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Social & Mobile Monetisation 2014


Social & Mobile Monetisation 2014

Aiming to improve sales and overall business through crafting engaging marketing campaigns and profitable customer relationships, Marcus Evans Group will hold Social & Mobile Monetisation 2014 at InterContinental Pudong Shanghai on March 5 to March 7, 2014. It will provide best practices on social media marketing, mobile video advertising, social commerce, Location Based Services (LBS), eCRM, social loyalty programmes and towards social business.

Follow your own agenda with the choice of different streams during the breakout sessions:
Stream One: Social & Mobile Marketing
Stream Two: eCRM & Social Commerce Formulating a holistic social and mobile strategy


Key Topics
Achieving maximised business outcomes driven or influenced by social media and alleviating risks through a robust social strategy
Panel Discussion: Achieving a profitable social business with POST (People, Objectives, Strategy, Technology)
O2O (Online to Offline): Converting online hypes into offline sales
Enhancing customer satisfaction and advocacy across the social and eCRM domains with customer data consolidation
Maximising social recommendations for up-sell and cross-sell



Why You Should Attend
Social & Mobile Monetisation 2014:
This Social & Mobile Strategy Monetisation (SMSM) conference will gather social media, and digital strategists together to share insights on:
Driving social commerce outcomes
Developing towards a social business
Enhancing social and mobile marketing effectiveness and drive offline sales
Strengthening social customer relationship
Improving e-commerce performance


Previous Attendees Include
BASF (China) Co. Ltd.; China Unionpay; Coty Prestige Shanghai Ltd; Estee Lauder (Shanghai); Fleishman-Hilard China; Futian Shangri-La Shenzhe; Gazeley China; Glossybox China; Imaginex Group; Infineon Technologies China; Johnson & Johnson China Ltd; Lanxess Chemical China Co. Ltd; L'Oreal China; Michelin (China) Investment Co. Ltd.; Pierre Fabre (Shanghai); Pirelli Tyres Co. Ltd.; Precision Digital Marketing Ltd.; ProRelevant Marketing Solutions; SCUD Battery Co. Ltd.; Trendy International; United Family Healthcare


Name: Marcus Evans Group
Address: The NBC Tower, marcus evans inc. 455 North Cityfront Plaza Drive (9th Floor), Chicago, IL 60611 USA
Tel: +1-312 540 3000
Fax: +1-312 540 3020
Official Website: Click to Visit

marcus evans is one of the world's leading providers and promoters of global summits strategic conferences, professional training, in-Company training, business-to-business congresses, sports hospitality and on-line information. The company also owns a leading football club, represents Hollywood stars and produces films and entertainment.

Founded in 1983, the company now employs over 3000 employees operating into countries around the world. The company's revenues are generated from clients from the majority of the world's top 1000 companies. Our international network of offices provides a one-stop shop for a company's business intelligence, learning and training needs. 

The company maintains the highest standards of quality and service in research, technology and product development. Our commitment to service and quality are the basis for our reputation as the world's leading provider of business intelligence

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