The 2nd Annual Pharma 2014: Sales and Marketing Excellence Conference

The 2nd Annual Pharma 2014

Sales and Marketing Excellence Conference

Aiming at driving marketing effectiveness and sales revenue whilst enhancing compliance through formulating and implementing best-in-class strategies, Marcus Evans, specialising in the research and development of strategic events for senior business executives, will host the 2nd Annual Pharma 2014: Sales and Marketing Excellence Conference on 20-21 Nov. 201 in Shanghai, China.

According to research firm GlobalData China, the value of China's pharma market will jump 650 percent to $315 billion in 2020 from about $48 billion in 2013, with a compound annual growth rate of more than 26 percent, it is clear that China will soon become the second largest pharma market in the world. However, with the market dynamics, mobile and digital excitements and the industry being under close scrutiny of the Chinese government, pharma executives are urged to maximise commercial excellence whilst sustaining a compliant business with the ultimate goal of improving the bottom line.

The Marcus Evans 2nd Annual Pharma 2014: Sales & Marketing Excellence Conference will provide a series of case studies presented by some of the most successful pharma organisations and showcase best practices on formulating a customer centric strategy to enhance marketing effectiveness; deciding on the digital initiatives to devote company resources; innovating sales models to adapt to the local markets; leveraging on SFE solutions to increase revenue; eventually achieving sales and marketing excellence and growing further in the ever-changing, ever-tighten market place.

Stream One: Multi-Channel Marketing
Stream Two: SFE & Sales Management

Key Topics:

Restructuring Physician CRM Approach to Maximise Gains from Interactive Detailing
Embracing E-Marketing and Internet Advancements to Bring Marketing Effectiveness to the Next Level
Successfully Managing Strategic Marketing and Product Launches in the Local Market
Planning Strategies that Drive Sales Force Effectiveness (SFE) and Cope with Fast Changing Parameters
Achieving Compliant Sales Excellence in the Chinese Market