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Path to Purchase Conference

EVENT'S PROFILE:

Path to Purchase Conference

Aiming at capturing the shoppers behaviours convension in the omni-channel format, transforming brand positioning into brand experience and experience into conversionMarcus Evans, specialising in the research and development of strategic events for senior business executives, will launch a conference "Path to Purchase" on 19-20 March 2015 in Shanghai, China.

As the retail world swinging rapidly towards an omni-channel world, Shopper marketing has changed from just freestanding insertspoint-of-purchase displays and in-store promotions to now mobile retailingsocial couponsdigital wallets and big data. Today's shoppers are influenced by a myriad of digital options used for product research and increasingly purchases

How to capitalise on the mega-changes in the world's fastest growing market as the Shopper behaviours are in flux? The two-day conference of Marcus Evans Path to Purchase Conference will discuss the holistic approach to reaching targeted shoppers, unlock value across devices and platforms and probe impactful omni-channel solutions. The leading marketers and retailers will gather together to showcase on integrating your strategies, insights and technology, harvesting from a sustainable O2O system and evolving the focus of shopper marketing beyond its historical centre of gravity!

Conference Workshop:

Workshop Title: Multi-Channel Marketing and Analytics: Measuring and Optimising Your Marketing Effectiveness
Mini workshop on data driven shopper marketing effectiveness and optimisation

Workshop Moderator: Christian Bartens
Company: CEO & Founder Datalicious, Australia

Stream One: Shopper Insights & Analytics
Stream Two: Shopper Experience & Conversion

Key Topics:

Creating an Online to Offline Eco-System in Your Organisation to Boost Sales and Marketing Performance
Building a Better Shopping Experience to Drive Conversion In-Store
Me-Commerce: Capitalising on Personalisation to Drive Brand Relevance, Convenience and Value
Marketing to Emotions, Perceptions and other Psychological Drivers
Embracing Shopping Behaviours Dynamics to Reengineer Your Marketing Channels


EXHIBITOR'S PROFILE:

Previous Attendees Include:

A-List Corporate Ltd., Busana Apparel Group, Crocs Trading (Shanghai) Co. Ltd., Estee Lauder (Shanghai) Commercial Co. Ltd., Kyramode, Legend Swimwear Factory Limited, MAS Design (Hong Kong) Ltd., Montaigne Garmdents (Shanghai) Co. Ltd., PT Pan Brothers Tbk, Skechers Trading (Shanghai) Co. Ltd., Sogo Hong Kong Co. Ltd., Target Sourcing Services Co. Ltd., The Wing On Department Stores (HK) Ltd., Top Form Brassiere Manufacturing Co. Ltd.



ORGANIZER'S PROFILE:

Name: Marcus Evans Group
Address: The NBC Tower, marcus evans inc. 455 North Cityfront Plaza Drive (9th Floor), Chicago, IL 60611 USA
Tel: +1-312 540 3000
Fax: +1-312 540 3020
E-Mail: WebEnquiries@marcusevanscy.com
Official Website: Click to Visit

marcus evans is one of the world's leading providers and promoters of global summits strategic conferences, professional training, in-Company training, business-to-business congresses, sports hospitality and on-line information. The company also owns a leading football club, represents Hollywood stars and produces films and entertainment.

Founded in 1983, the company now employs over 3000 employees operating into countries around the world. The company's revenues are generated from clients from the majority of the world's top 1000 companies. Our international network of offices provides a one-stop shop for a company's business intelligence, learning and training needs. 

The company maintains the highest standards of quality and service in research, technology and product development. Our commitment to service and quality are the basis for our reputation as the world's leading provider of business intelligence




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