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AWE 2014 - Appliance World Expo 2014


AWE 2014

Appliance World Expo 2014

AWE 2014 - Appliance World Expo 2014, the leading edge of technology, global lifestyle of home-appliance, will be held from March 18 to March 21, 2014 at Shanghai New International Expo Centre (SNIEC).

China Appliance World Expo is a comprehensive large appliance expo in line with the highest standards. Over 20 years’ growth, AWE has become a comprehensive appliance exhibition well known around the world with the largest scale, the strongest appeal and the most extensive influence. 

Appliance World Expo 2014 (AWE) will be a world-class fair in all aspects, namely, exhibition scale, activity, service, media and audience. AWE 2014 will also establish a higher-end and more professional exhibition and trading platform for domestic and overseas appliance enterprises.

Appliance World Expo 2013 covered nearly 45,000 square meters exhibition area, attracted over 460 exhibitors, 15,000 new appliances and more than 60,000 audience participate to the show. At the same time, more than 300 authoritative media at home and abroad like CCTV, Dragon TV and so on introduced AWE in the forms of news release, feature story, live broadcast or exclusive interview.

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AWE 2013 - Appliance World Expo 2013


Target Audience of AWE 2014:
Traditional Channels: all kinds of professional household appliance resellers, distributors; comprehensive merchants involved in general merchandise, supermarkets, households and building materials and so on.

Emerging Channels: E-commerce, TV shopping channels.

International Buyers: international purchasers, overseas buyers, importers and exporters.

Group Procurement: governmental procurement, corporate procurement, real estate agents

High-end Procurement: high-end supermarket buyers, designer clubs, high end clubs.


Name: China Household Electrical Appliances Association (CHEAA)
Address: Room 709, Talent International Building, No.80 Guang Qumen Inner Avenue Beijing P.R.C. Postal Code: 100062
Tel: +86-10 -5169 6622
Fax: +86-10 -5169 6621
Official Website: Click to Visit


The China Household Electrical Appliances Association (CHEAA) was established in December 1988.The Association’s operations are under the direction of the National Light Industrial Bureau.The Association’s main purpose is to encourage the development of the household electrical appliances industry,to serve enterprises and to protect the legal rights and interests of its members.The Association has been entrusted by the government to manage the industry,and it serves as a bridge between the government and enterprises,as well as between enterprise themselves.
CHEAA is made up of companies,which produce home electronic appliances and related products.There are currently almost 220 members from 24 provinces and municipalities.The highest authority in the CHEAA is the Member Congress.The Council and the Standing Council within the Congress are responsible for making rules and regulations.The Assiciation’s standing body is the Secretarist,located in Beijing,where the Secretary General is responsible for daily activities.
China Household Electrical Appliances Association member companies mainly produce the following products:domestic refrigeration equipment and compressors;residential air conditioners and compressors;kitchen products,including electric appliances for boiling,baking and flying,as well as water dispensers,water heaters,water processors,electric stoves(including microwaves and electromagnetic stoves),food preparation appliances,cleaners and other equipment;cleaning appliances such as washing machines,dryers,vacuum cleaners,etc.;ironing equipment;cosmetic equipment;ventilation appararus;heating appliances;health and fitness equipment;home appliance parts including motors,temperature controllers,evaporators,program controllers,and condensers.
Since it was founded,the main tents of the CHEAA have been to protect the benefits of its member companies and maintain the legal benefits of the industry as a whole.The CHEAA has done its utmost to serve its members and the industry,and to promote the development of household appliances.As a bridge between the industry and the government,the CHEAA has the task of relating the current status of the industry to the government,as well as reflecting the demands and opinions of the industry to the government.
The CHEAA also brings up laws,regulations and development strategies that are suggested by industry personnel to the government.CHEAA must also organize and carry out government policies within the industry.As the maintainer of the benefits for enterprises and the industry,CHEAA’s duties are to coordinate relations between enterprises,promote cooperation within the industry,and promote fair competition.As the promoter of industrial development,the Association must actively publicize great achievements in the industry,widely advance access to international information and technical exchanges for electronics and other related industries,and make suer that members take all opportunities to participate in many types of expositions,meetings,and interviews.
Having done a good job in the above areas,CHEAA has earned a good reputation and acknowledgement from within and outside the industry.

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