Public Relations and Communication 2013

VENUE: Sheraton Shanghai Hongkou Hotel
Location & Details of Sheraton Shanghai Hongkou Hotel
VENUE ADDRESS: No. 59 Siping Road, Hongkou Shanghai, Shanghai 200080
ORGANIZER: UBM Conferences
Official Website: Click to Visit
Contact:cindy.wang
E-Mail: cindy.wang@ubm.com
Tel: +86-21-6157 3930
CITY:Shanghai
INDUSTRY:Business Services
Conference & Summit / Congress
Communication
DATE: 2013/09/12 - 2013/09/13 Expired!

EVENT'S PROFILE:

Public Relations and Communication 2013

Public Relations and Communication 2013, which discusses the profound changes has come with the globalization of PR practices, the arrival of the digital age and social media and the latest media regulations, is organized by UBM Conferences and will be staged at Sheraton Shanghai Hongkou Hotel on Sept.12-13, 2013.

Public Relations and Communication 2013 will be a strategic platform that brings together key policy makers, industry leaders and business decision makers. Public Relations and Communication 2013 is dedicated to deliver the latest in market insight, in-depth dialogues from global and local practitioners, and exceptional networking opportunities through a program of high-level participants.

EXHIBITOR'S PROFILE:

Agenda

Day One
PR Strategy Design and Development
08:30-09:00		Registration
08:45-09:00		Speed Networking: Benefit from this unique opportunity to meet all the key industry players in quick succession and develop long-term business relationships —Bring your business cards!
09:00-09:15		Address from Chairman Relevance of PR as a Communication Tool and its importance
09:15-09:50		China's Regulations on Media, Communication and Future Trends to Expect
09:50-10:30		Developing and Designing your Stakeholder Engagement Strategy
10:30-11:00		Tea break & Networking
11:00-11:40		Balancing Between Traditional and Digital Media to Increase PR Reach
11:40-12:20		Content Marketing and the Power of Story
12:20-14:00		Lunch
14:00-14:40		Public Relations and Hospitan Brand Strategy
14:40-15:20		Gaining Stakeholder's Insights and Feedback through Social Media
15:20-15:50		Tea break & Networking
15:50-16:30		Topic to be announced
16:30-17:30		Putting Numbers Together: Budget, Cost and Monetary Performance
17:00		End of Day One
Day Two
Executing Strategic PR
09:00-09:10		Registration & Speed Networking
09:10-09:50		Content Development and Embedding your 'Message' in the Overall 'Story'
09:50-10:30		Trending on Social Media: Turning your 'Message' into Movements
10:30-11:00		Tea break & Networking
11:00-11:40		How a Company Could Be Engaged on social Media: Listen,Engage,Act
11:40-12:20		Cross-border PR Activities: How do you engage an International Audience?
12:20-14:00		Lunch
14:00-17:00		Triggering a Positive Outcome with Crisis Communication
17:00		End of Day One

Why Should You Attend Public Relations and Communication 2013?

Regulations and legislations update – Focusing on China’s media legislation and regulatory changes
Media shift and trends—Keeping up-to-date with latest developments in media channels
Public Relations management – Building, implementing and tracking your PR strategy
Engaging in cross-border PR activities and analyzing international PR needs
High level learning and networking – Exchange ideas and learn from your fellow PR professionals

ORGANIZER'S PROFILE:

Name: UBM Conferences
Address: 245 Blackfriars Road, Ludgate House London SE1 9UY, United Kingdom
Tel: +44 (0) 20 7921 5000
Fax: +44 (0) 20 7921 5000
E-Mail: conferences@ubm.com
Official Website: Click to Visit

UBM Conferences provides innovative, content-rich events for its parent company UBM PLCs divisions around the world, delivering excellent content, training, strategy, thought leadership and best practices to business professionals across a wide range of industries. We focus on content-rich conferences that truly meet the industry needs. Each part of the Conference is well researched, diligently planned and flawlessly executed to deliver you a high quality experience that exceeds expectation.

Launched in 2007, UBM Conferences create and deliver over 120 events worldwide. These events cover a wide range of specialist topics across multiple industries, including:
• Agriculture • Aviation • Broadcast • Construction • Electronics • Food • Health & safety • Pharmaceuticals • Security • Shipping • Telecoms • Medical Devices • Packaging • Speciality • Fine Chemicals

Headquartered in London, UBM Conferences operates in five global regions Europe, China, India, Brazil and North America. Each region brings the Conferences to life using global standards and local expertise.