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IPIS 2013 - The 3rd International Pet Industry Summit


The 3rd International Pet Industry Summit

IPIS 2013


The 3rd International Pet Industry Summit (IPIS 2013), will be held at the same time as the 16th Pet Fair Asia as a face-to-face communication platform for exchanging ideas. 

The 3rd International Pet Industry Summit (IPIS 2013) is going to take place at Shanghai World Expo Exhibition & Convention Center (SWEECC, Formerly Shanghai World Expo Theme Pavilion) on August 21, 2013.

Organizing Committee of 16th Pet Fair Asia
VNU Exhibitions Asia

International Trade Association of Pet Equipment Suppliers
Hongkong Pet Trade Association
Japan Pet Food Association
Japan Zenkoku Pet Kyokai
Japan Yaseisha Co. Ltd.
Korea Pet Product Association
Zhejiang Imp. & Exp. Pet Food and Products Industry Association
Guangdong Pet Industry Association
Shanghai Pet Trade Association


Multiple Channel Establishment and Management and its Importance to the Development of Pet Industry Market

Date: August 21, 2013 (Wednesday)
Venue: Conference Room 2, Shanghai World Expo Exhibition & Convention Center


August 22 (Wednesday)


Time Topic
09:00 - 09:15 Registration
09:15 - 09:30 Welcome Speech
09:30 - 10:15 Keynote Speech: Overview of the 2012-2013 Annual Report on the Global and Chinese Pet Market Development
1.  Overview of the pet industry development in 2013 in various regions of the world and the Asia Pacific pet market report
2.  The changes in China’s pet market development in 2013 and the total sales statistics of different channels and products
3.  The development trends of the global and Chinese consumer markets in the next five years
10:15 - 11:00 Keynote Speech: Product Innovation & Effective Services – Overview of the Pet Market Channel Models in the European market
1.  Production innovation in line with consumers’ needs
2.  The case study of the all-around customer service by Karlie & Flamingo
3.  The distribution channels’ feature of the European pet market
11:20 - 12:05 Panel Discussion: The Impacts of Channel Establishment and Management on Pet Market Development 
1.  The impacts of regional cultural differences on pet product sales channels; the importance of localized strategies in establishing and maintaining pet market channels (with case discussion)
2.  The application of multiple sales channels in the pet market (with case discussion)
3.  The process of successful marketing and sales of new brands
13:15 - 14:00 Keynote Speech: Precise Management and Service Excellence – Management Theories of Japanese Pet Shops
1.  The Japanese pet industry’s structure and the basic product distribution models
2.  Analysis of the business situations and the management models of pet shop chains at different levels in the Japanese pet market
3.  The importance of goods display, warehousing and professionalism of shop staff in pet shop operations ( based on the example of AHB)
14:00 - 14:45 Keynote Speech: Scientific and Efficient Operation via Resources Integration – Overview of Pet Market Channel Models in the U.S.
1.  Basic situation of the US pet market channels
2.  The history and management concepts of Petsmart
3.  The pros and cons of traditional pet shops and online pet shops and how to combine the both advantages  to promote sales ( based on the example of Petsmart)
15:05 - 15:50 Keynote Speech: Annual Report of 2011-2013 Pet Industry E-commerce Data
1.  Overview of 2013 consumption statistics of the pet sections of Taobao and Tamll
2.  Overview of 2011-2013 consumption statistics of Amazon China’s pet  section
3.  Overview of 2011-2013 consumption statistics of’s pet section
15:50 - 16:40 Panel Discussion: Changes and Innovation Brought by E-commerce to the Sales Models of Pet Products
1.  The challenges and opportunities brought by the O2O (Online to offline) model to the pet industry
2.  How to balance the conflicts of product supplies, warehousing and pricing between traditional and e-commerce channels
3.  How to diversify the marketing through online platforms with the trend of e-commerce



Name: VNU Exhibitions Asia
Address: 2F, Business Mansion, Shanghai Exhibition Center No. 1333 Nanjing Road (W), Shanghai 200040, , P.R.C
Tel: +86-21-6195 6088
Fax: +86-21-6195 6099
Official Website: Click to Visit

VNU Exhibitions Asia – professional and leading shows
Back in 1993 Shanghai based Keylong Exhibitions started developing and organizing successful trade and consumer shows. By 1998 VNU Exhibitions Europe, the Netherlands' leading Exhibition organizer joined Keylong Exhibitions and jointly started to rapidly expand the company's portfolio of shows and conferences. 
World leading brands organized in Shanghai
Over the last ten years VNU Exhibitions Asia has launched and established global leading brands in Shanghai. Domotex Asia / Chinafloor is one of the examples and has become the leading show in floor covering in Asia and second largest show for its industry in the world.
Outbound activities
Next to organizing trade shows, consumer events and high level conferences, VNU Exhibitions Asia has become a professional partner for trade shows organized outside of mainland China. Bringing hundreds of Chinese based companies all over the world; companies that are eager to showcase their products and services at international platforms. 

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