JSWB The 19th China National Furniture Expo 2013

ORGANIZER'S PROFILE:

Name: Shanghai UBM Sinoexpo International Exhibition Co., Ltd
Address: 7/8F, Urban Development International Tower No.355 Hong Qiao Road, Xu Hui District, Shanghai 200030, China
Tel: + 86-21-6437 1178
Fax: + 86-21-6437 0982
E-Mail: info@ubmsinoexpo.com
Official Website: Click to Visit

Shanghai UBM Sinoexpo International Exhibition Co., Ltd. (UBM Sinoexpo) is a professional joint venture exhibition enterprise between Shanghai Sinoexpo International Exhibition Ltd. (established in 1992) and UBM China Ltd., the arm of UBM Asia that is responsible for the group's mainland China business.

UBM Sinoexpo states "Be the Best" as its corporate value and mission. With a group of talented international professionals who either have expertise in the industry rules and regulations or are familiar with event operations, UBM Sinoexpo organises international exhibitions and conferences through our global network with government bodies, trade associations and organisations, media companies and partners.

Name: Jisheng Wellborn Furniture Group (JSWB)
Address: NO. 5369 Middle Jiasong Rd. Shanghai
Tel: +86-21-6975 5540
Fax: +86-21-6975 5566
E-Mail: webmaster@jswb.com
Official Website: Click to Visit

Jisheng Wellborn Furniture Group (JSWB) is offering an exclusive brand selection with a mix of middle to high end Chinese brands, and well known and reputable international brands.

Just a few decades ago, the concept of stylish living was almost non-existent in China. However, this has changed dramatically in recent years, where the consumers' needs and expectations have evolved. People are traveling abroad, watching foreign news channels and movies, and are being exposed to foreign tastes, lifestyles and brands. They have thus developed their own taste and in-depth appreciation of designs, quality, and a selective brand offering. International furniture brands have gradually become familiar to the middle-to-upper segment of Chinese consumers, just as much as fashion brands. Likewise, these consumers are increasingly willing to pay a premium for high-quality lifestyle products.

The Jisheng Wellborn Furniture Group (JSWB) has long been the market leader in the furniture retail industry in China, having large furniture malls in major cities such as Shanghai and Guangzhou. This means that JSWB knows China. As Jisheng Wellborn Furniture Group (JSWB) is a well known and reputable brand by itself, JSWB understands the purchasing pattern, habits, expectations and needs of Chinese consumers. This is supported by regular surveys and interviews with customers, as well as by closely monitoring other competitors in the market palace.

The Jisheng Wellborn Furniture Group (JSWB) is also known for spending large resources on promoting the JSWB furniture malls, and the collection of brands that are retailing in these malls. Sometimes this is also done selectively, where the international brands are promoted exclusively to the relevant market segments. There are also regular events and activities inside the malls that attract customers to visit and to purchase.