EBS 2012 - Employer Brand Strategy Summit, Asia 2012

Employer Brand Strategy Summit, Asia 2012

EBS 2012

Employer Brand Strategy Summit, Asia 2012 (EBS 2012), independently organized by LinLead Consultancy (Beijing) Co., Ltd, will be staged in Renaissance Shanghai Pudong Hotel from December 12 to December 14, 2012.

As China and Asia’s one-of-a-kind independent conference with an exclusive focus on “Employer Brand” for the 1st time, facilitating ideal exchanging and best practice learning on employer brand strategy and talent development for sustainable development, among forward-thinking professionals and senior executives in Recruitment, Human Resource Management, Corporate Branding and CSR from China and the rest of Asia.

Following rising awareness and importance of Employer Branding concept across the globe since 1990s, more and more international and regional leading players have been deploying or will deploy systematic Employer Brand Strategies in Asian and Chinese markets, to survive the war for talent and thrive further. However, a question remains unanswered: is Employer Branding is more tactical or strategic enough?

Stakeholders will have chances to discuss and explore further at the 3 days summit, where Chinese and Asian forward-thinking professionals in Employer Brand Management, HR Management, CRS and Corporate Branding, will be facilitated to understand well a broad set of functions and aspects key to create, develop, manage and sustain an employer brand strategy successfully, to attract, retain and inspire talent effectively, then enhance organization’s Employer Value, improve Employee Productivity and therefore escalate Customer Value to win in emerging markets.

In addition to providing a good grounding in the theories that underpin the discipline of employer brand management, this summit will also provide many Case Study examples of employer brand strategies deployed by the world’s leading brands, with particular emphasis on how organizations have applied this thinking within China and Asia.